FOR IMMEDIATE RELEASE
New traveler and visitor-friendly publication produced by the Greater Miami Convention & Visitors Bureau (GMCVB) and HCP Media promotes multicultural and heritage tourism in Greater Miami and the Beaches.
MIAMI, April 28, 2017 – As part of the Greater Miami Convention & Visitors Bureau’s initiative to promote the culture and rich heritage of Greater Miami and the Beaches’ diverse and fascinating communities, the 2017/18 Greater Miami & The Beaches Multicultural Guide was created to showcase Greater Miami’s cultural tourism offering to our visitors.
The new 2017/18 Greater Miami & The Beaches Multicultural Guide is a collaboration between the GMCVB’s Multicultural Tourism & Development division and award-winning publisher HCP Media to produce this publication, the first of its kind.
The portable, informative and visually striking guide focuses on Greater Miami’s core heritage neighborhoods: Little Havana, Little Haiti, Coconut Grove Village West and Historic Overtown. It also offers samplings of other culturally significant attractions, events, itineraries and worthwhile experiences that both visitors and locals can enjoy throughout Greater Miami and the Beaches.
“In addition to highlighting our destination’s wonderful weather, natural beauty and many attractions, showcasing our multicultural neighborhoods to our global visitors and local community will always be a part of the GMCVB’s overall marketing strategy,” says William D. Talbert, III, CDME, President & CEO of the Greater Miami Convention & Visitors Bureau. “The diverse history and heritage throughout Greater Miami featured in this special publication elevate our ongoing efforts to create awareness of the many historic sites, attractions, events, restaurants, retailers and businesses that are a part of the cultural fabric of our vibrant community.”
“The mission of this publication was clear from its inception,” states Marisa Beazel, President & Publisher of HCP Media. “HCP Media is proud to support the GMCVB’s initiative to highlight a meaningful tourism experience that showcases the richness of Miami’s multicultural offering and heritage neighborhoods.”
The 2017/18 Greater Miami & The Beaches Multicultural Guide features 64 pages of rich content, helpful listings and striking photography that focuses on Greater Miami’s cultural landmarks, ethnic enclaves and historic sites. The guide was thoughtfully created to take visitors on a journey of discovery through Greater Miami’s distinctive heritage neighborhoods and one-of-a-kind experiences that help reveal all the unique aspects that make Miami a destination like no other. Its portability and informative format make it a valuable resource to visitors as well as locals who wish to discover the wonders of a Miami they may have never known before.
The 2017/18 Greater Miami & The Beaches Multicultural Guide is available at visitor centers and select hotels/attractions throughout Greater Miami and the Beaches.
About The Greater Miami Convention & Visitors Bureau
The Greater Miami Convention & Visitors Bureau (GMCVB) is an independent accredited not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami and the Beaches for leisure, business and conventions. For a vacation guide visit our website at www.MiamiandBeaches.com or call 1-888-76-Miami (US/Canada only) or 305-447-7777. To reach the GMCVB offices dial 305-539-3000. Meeting planners may call 1-800-933-8448 (US/Canada only) or 305-539-3071 or visit www.MiamiMeetings.com. To get further engaged with Miami and the Beaches, join the conversation by following us on our social media channels at Facebook.com/visitmiami, Twitter.com/miamiandbeaches, Instagram.com/miamiandbeaches and Pinterest.com/miamiandbeaches.
About HCP Media
As communication experts, HCP Media, a division of McClatchy, creates innovative, market-leading, cross-platform solutions that stay ahead of consumers’ evolving media habits. A custom publishing and promotion company, HCP offers a wide variety of engaging print publications, developing and producing over 100 custom publications for hotels, airlines and other clients. The company’s reach extends beyond the travel niche and into the global luxury market, including en-suite cruise line publications and luxury lifestyle magazines. Additional custom products include multilingual destination guides, in-room hotel books, in-flight magazines, travel videos and websites, as well as accompanying sales, marketing and promotional programs. The company also produces commemorative coffee-table books, healthcare publications, program guides and other customized publications.
Beyond the written word, HCP’s top-tier marketing and branding products include custom event marketing, strategic social media and blog content, marketing publications, and materials for national and global companies targeting affluent, sophisticated consumers. Together, these turnkey, top-quality print and digital marketing solutions reach more than 80 million active travelers annually and 5 million unique monthly visitors on its combined websites. In addition, HCP’s work has been recognized with more than 250 prestigious awards for editorial, photography and design.
Press Release in PDF format
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