FOR IMMEDIATE RELEASE
Distributed locally in almost 19,000 guest rooms throughout the island, Our Jamaica magazine fulfills the needs of inquisitive visitors and inspires their imagination with a wealth of content about the island and Jamaica’s hospitality industry. The newly reconstructed edition serves to highlight the unique personality, style, history and experiences Jamaica has to offer.
“We are very excited to share this reimagined version of Our Jamaica with our members and visitors,” says Omar Robinson, President of the Jamaica Hotel & Tourist Association. “I am positive that HCP Media’s new design and layout will appeal to those wanting to explore our island home like a local and get to know Jamaica’s hidden treasures.”
The new content is divided into four main sections: Trendsetter, Explorer, Navigator and News & Notes. Trendsetter spotlights various aspects of local life — including fun facts, fashion, cuisine and music — using bold images and bite-sized content, mimicking how Millenials currently consume information online. Explorer provides an overview of the main resort areas of Kingston, Port Antonio, Ocho Rios, Montego Bay, Negril and the South Coast, plus fun “Day Tripping” itineraries of how to spend 24 hours in each region. Navigator features in-depth stories from locals on how they enjoy their island home’s offerings in areas of sightseeing, adventures, dining and more. And, News & Notes presents useful information visitors need to know during their stay.
“As you can clearly see from the fresh design and new content, this was truly a labor of love for our HCP Media team,” explains Marisa Beazel, President and Publisher of HCP Media. “We continually strive to improve our products by immersing ourselves in local cultures, which is very easy and exciting to do in Jamaica, a trendsetting island that consistently sets the tone for much of the Caribbean.”
About the Jamaica Hotel & Tourist Association
Jamaica Hotel & Tourist Association is the organization which represents Jamaica hotels, other visitor accommodations as well as most suppliers of goods and services to the tourism industry commonly known as “Allied” members. Since 1961, the Jamaica Hotel & Tourist Association has continued to promote the development of Jamaica’s Tourism Industry through representation of its members in all forms, both regionally and internationally.
About HCP Media
As communication experts, HCP Media, a division of McClatchy, creates innovative, market-leading, cross-platform solutions that stay ahead of consumers’ evolving media habits. A custom media and promotion company, HCP offers a wide variety of engaging print publications, developing and producing over 100 custom publications for hotels, airlines and other clients. The company’s reach extends beyond the travel niche and into the global luxury market, including en-suite cruise line publications and luxury lifestyle magazines. Additional custom products include multilingual destination guides, in-room hotel books, in-flight magazines, travel videos and websites, as well as accompanying sales, marketing and promotional programs. The company also produces commemorative coffee-table books, healthcare publications, program guides and other customized publications.
Beyond the written word, HCP’s top-tier marketing and branding products include custom event marketing, strategic social media and blog content, marketing publications, and materials for national and global companies targeting affluent, sophisticated consumers. Together, these turnkey, top-quality print and digital marketing solutions reach more than 80 million active travelers annually and 5 million unique monthly visitors on its combined websites. In addition, HCP’s work has been recognized with more than 280 prestigious awards for editorial, photography and design.