MIAMI, February 25, 2019 – HCP Media is excited to announce its partnership with the Aruba Hotel & Tourism Association (AHATA) to develop the island’s annual destination guide to be distributed to hotel guests.
“We are delighted about our new partnership with HCP Media, which already has a long history in Aruba,” says Tisa LaSorte, President & CEO of the Aruba Hotel & Tourism Association. “With their trusted expertise, we can create a beautiful publication that highlights the history, sights, activities, art and cuisine that define this One Happy Island.”
As one of the Lesser Antilles, Aruba offers the ideal tropical escape, with temperatures hovering just above 80 degrees Fahrenheit and a charmed location outside of the general hurricane path. This perfect spot also makes it incredibly accessible, with cruise ships docking weekly at the port of Oranjestad and more than 150 flights arriving from the U.S., Canada, Europe and South America.
“We have worked in Aruba for many years with other valued partners, so we are quite proud to be entrusted with marketing the island’s dynamic culture and historic charms by an organization such as the Aruba Hotel & Tourism Association,” says Marisa Beazel, President & Publisher of HCP Media. “This exciting partnership is both a clear endorsement of the work we do and a welcome addition to our ever-growing portfolio.”
The first edition of the annual destination guide will be released in January 2020, along with its digital version. Additional details regarding the publication, as well as an official launch event will be announced as they become available. Stay tuned!
Established in 1965, the Aruba Hotel & Tourism Association was created to promote cooperation between its members — primarily hotel properties at the time — and other tourism-related agencies. Since that time, AHATA has grown and evolved to become a non-profit association powered by 100 member companies that run the breath of the country’s tourism industry, from large hotel properties and timeshare resorts to activities companies and small service providers. The combined strength and expertise these members provide as a collective enables AHATA to enact positive change within the island.
About HCP Media
As communication experts, HCP Media, a division of McClatchy, creates innovative, market-leading, cross-platform solutions that stay ahead of consumers’ evolving media habits. A custom publishing and promotion company, HCP produces over 75 custom publications for hotels, airlines and other clients. The company’s reach extends beyond the travel niche and into the global luxury market, including en-suite cruise line publications and luxury lifestyle magazines. Beyond the written word, HCP’s top-tier marketing and branding products include videos and websites, custom event marketing, strategic social media and blog content, and materials for national and global companies targeting affluent consumers, as well as accompanying sales, promotional and marketing programs. Together, these turnkey print and digital marketing solutions reach more than 80 million active travelers annually and 5 million unique monthly visitors on its combined websites. HCP’s work has also been recognized with more than 300 editorial, photography and design awards.