FOR IMMEDIATE RELEASE
The Aruba Hotel & Tourism Association and HCP Media Unveil Inaugural Edition of
New Destination Guide: Aruba Magazine
(Click here to view the digital edition)
MIAMI, January 13, 2020 – The Aruba Hotel & Tourism Association (AHATA), in partnership with HCP Media — a custom publishing and media company — announces the launch of its new official publication, Aruba Magazine, the organization’s annual destination guide to be distributed to hotel guests.
“We are delighted to provide visitors with an in-depth look at the wide range of leisure activities and experiences, both cultural and historic, that await beyond the comforts of your guest room and hotel property,” says Tisa LaSorte, President & CEO of the Aruba Hotel & Tourism Association. “With HCP’s trusted expertise, we created a beautiful publication that highlights the history, sights, activities, art and cuisine that define this One Happy Island.”
Featuring fresh design and engaging content, every element of the content serves to highlight the unique personality, history and adventures Aruba has to offer visitors. From cover to cover, AHATA, its members and its supporting advertisers are featured as key businesses and valuable assets to visitors looking to get the most out of their stay.
“Creating this beautiful magazine on behalf of the Aruba Hotel & Tourism Association is an honor for HCP,” says Marisa Beazel, President & Publisher of HCP Media. “It is a wonderful opportunity to bring Aruba’s exciting offerings to life within the pages of Aruba Magazine.”
The first edition of the annual destination guide will be available throughout the island and online in January 2020.
Established in 1965, the Aruba Hotel & Tourism Association was created to promote cooperation between its members — primarily hotel properties at the time — and other tourism-related agencies. Since that time, AHATA has grown and evolved to become a non-profit association powered by 100 member companies that run the breath of the country’s tourism industry, from large hotel properties and timeshare resorts to activities companies and small service providers. The combined strength and expertise these members provide as a collective enables AHATA to enact positive change within the island.
About HCP Media
As communication experts, HCP Media, a division of McClatchy, creates innovative, market-leading, cross-platform solutions that stay ahead of consumers’ evolving media habits. A custom publishing and promotion company, HCP produces over 75 custom publications for hotels, airlines and other clients. The company’s reach extends beyond the travel niche and into the global luxury market, including en-suite cruise line publications and luxury lifestyle magazines. Beyond the written word, HCP’s top-tier marketing and branding products include videos and websites, custom event marketing, strategic social media and blog content, and materials for national and global companies targeting affluent consumers, as well as accompanying sales, promotional and marketing programs. Together, these turnkey print and digital marketing solutions reach more than 80 million active travelers annually and 5 million unique monthly visitors on its combined websites. HCP’s work has also been recognized with more than 300 editorial, photography and design awards.
Click this link to view the official press release: AHATA 2020 – Press Release